Run by an operator, powered by AI.
Growin runs lead generation for NZ professional-services firms on our own AI engine, founder-led from Auckland. For firms losing hours to admin, we also set up fixed-price AI workflows.
Why we started Growin
I built Growin because the NZ small and mid-sized businesses I worked with kept hitting the same wall: they couldn't afford a serious agency retainer, DIY marketing wasn't moving the needle, and the lead-gen agencies they did try were all the same expensive-and-opaque box. So I built the engine instead.
The engine (GrowinAd, AI intake, and the Growin Dashboard) runs the marketing the way an agency would but without an agency's overhead. We dogfood it: Growin's own customer acquisition runs on the same engine we sell. The dashboard clients will see is the one we look at every morning.
The result is productised lead generation for NZ professional-services firms, at a price where the maths is obvious: one good client covers a year of fees many times over. The engine, not a calendar of agency calls, does the work.
What Drives Us
Get NZ firms more of the right clients, with lead generation that's priced in public and measured lead by lead.
Every engagement is measured against real outcomes: leads, what each one cost, and the clients they became. You know what you're paying for and what you're getting back.
To be how NZ professional-services firms win new clients: a lead engine they can see, afford and own.
And for the hours admin still eats, fixed-price AI workflows that take one process off your team's hands at a time.
Founder-led, engine-powered
A productised growth engine, run by the person you'll actually talk to.
You talk to Igor, the founder. No account manager between you and the person making decisions. Auckland-based, NZ-wide.
The AI runs the funnel: ad ops on GrowinAd, conversational intake, automated reporting. You see the engine work; it's not a slogan.
Fixed package prices you can decide on in one conversation. No hourly billing and no surprise fees.
Your assurance
Real protection, real background.
Fully insured with $1M professional indemnity cover.
Igor Shadoff founded Growin and runs its lead-generation engine himself. He's a TOGAF-certified enterprise architect with 20+ years in technology, and he still writes the code that ships.
NZ AI consulting + build. Growin founder Igor Shadoff is Technical Director of the AI Navigator practice.
LuvioAU corporate digital transformation. Cross-Tasman delivery partnership.
Meet our partners
Partners we work alongside across the Tasman.
