Built by an operator, run on AI.
Growin is the AI Marketing agency for NZ SMEs, founder-led from Auckland. Igor Shadoff founded Growin and also serves as Technical Director of the AI Navigator practice at N16 Consulting. Two complementary brands, one operator. AI marketing here at Growin; AI consulting and workflow automation through the N16 partnership.
Why we started Growin
I built Growin because the NZ small and mid-sized businesses I worked with kept hitting the same wall: they couldn't afford a serious agency retainer, DIY marketing wasn't moving the needle, and the lead-gen agencies they did try were all the same expensive-and-opaque box. So I built the engine instead.
The engine (GrowinAd, AI intake, and the GrowinDashboard) runs the marketing the way an agency would but without an agency's overhead. We dogfood it: Growin's own customer acquisition runs on the same engine we sell. The dashboard you'll log into is the dashboard we look at every morning.
The result is productised lead generation calibrated for NZ professional-services SMEs at prices that make the math obvious. One new client a year pays for the retainer. The engine, not a calendar of agency calls, does the work.
What Drives Us
Help NZ businesses eliminate busywork with AI — so owners can focus on the work that actually grows their business.
Every engagement is measured against real business outcomes — hours saved, revenue unlocked, manual processes eliminated. Our clients know exactly what they are paying for and what they are getting back.
To be New Zealand's go-to partner for AI-powered business automation — known for making complex technology simple, fast, and measurable for businesses of any size.
We envision a future where NZ businesses spend zero hours on tasks a computer should handle — quoting, invoicing, scheduling, follow-ups, reporting — all automated, all reliable, all yours.
Founder-led, engine-powered
Not an agency. Not a consultancy. A productised growth engine, run by the person you'll actually talk to.
You talk to Igor, the founder. No account manager between you and the person making decisions. Auckland-based, NZ-wide.
The AI runs the funnel: ad ops on GrowinAd, conversational intake, automated reporting. You see the engine work; it's not a slogan.
Fixed package prices you can decide on in a single conversation. No hourly billing, no scope-creep retainers, no '+GST + management fee' surprises.
Your assurance
Real protection, real background, real partnerships.
Fully insured with $1,000,000 professional indemnity cover, so the work behind your growth is protected end-to-end.
Igor's background is enterprise architecture and large-scale cloud transformation. That's how the engine got built, now applied to making AI lead generation work for NZ SMEs at SME scale and price.
Cross-referenced with N16 Consulting (NZ: AI Navigator practice, where Igor is Technical Director) and Luvio (AU: corporate digital transformation, cross-Tasman delivery).
NZ AI consulting + build. Growin founder Igor Shadoff is Technical Director of the AI Navigator practice.
LuvioAU corporate digital transformation. Cross-Tasman delivery partnership.
Meet our partners
Trusted partners across the Tasman who extend our reach without diluting Growin's lane.
