The Growin Engine

The Growin Engine

Growin is the AI Marketing agency for NZ SMEs. We run on our own AI engine: the same one we sell to clients runs Growin's own customer acquisition. The dashboard below is the one we look at every morning.

Three named pieces, one engine

The visible engine clients buy. Behind it sits the rest of our internal stack, quietly making margins hold.

GrowinAd

Google Ads MCC engine plus daily audits across Microsoft Clarity and Bing Webmaster Tools. Ad ops on autopilot: campaign architecture, bidding, negatives, conversion goals.

AI Intake

Conversational, AI-scored lead intake that routes qualified prospects straight to your calendar with a context summary attached. The qualifier doubles as a demo of the engine in action.

GrowinDashboard

A per-client dashboard with live KPIs: CPL, pipeline, channel mix, conversion shape. The window you log into to see what the engine is doing. Self-serve surface on the roadmap.

GrowinDashboard Launch tab: Discovery -> Strategy -> Build pipeline with candidate channels and ICP context
AI Intake at brief.growin.nz: 4-step wizard (Business Info, Services, Details, Quote)
Project status page at brief.growin.nz: 4-phase progress (Research approved, Design in progress, Build pending, Launch pending) plus payment summary

We run Growin's own growth on this exact stack

Growin's customer acquisition runs through the same engine we sell. The dashboard you'll see on your account is the dashboard we look at every morning. The intake routing your prospects is the same routing we use for ours. We don't sell what we don't run on ourselves.

Dogfooding is the honest test. If our engine couldn't get Growin customers, why would you trust it to get yours? It does, so we're comfortable putting it in your hands.

Internally there's more (GrowinCRM, GrowinGTM, GrowinMail, GrowinTasks, GrowinXero): quiet back-office tools that make the visible engine work. You don't buy those.

The same stack runs the business itself, not just the marketing. Below: the AI board-report generator we use to pressure-test our own strategy calls. Our internal ops on screen, shown with demo data.

Igor Shadoff

Igor Shadoff

Founder

AI board-report generator: strategic question, advisor perspectives with cited principles, vote summary and synthesized recommendation (demo data)