Online Store Revenue Engine
Only Qualified Leads
326%
Return on investment
764%
Increase in sales
Challenge & Objective
When we started working with BatteryTech NZ in October 2024, their online store was effectively dormant, averaging just NZD 855 in monthly revenue with only 4 orders processed. The digital storefront wasn't paying its rent.
The objective was to prove that substantial digital growth was possible without excessive ad spending, by fixing fundamental barriers preventing customers from buying online.
Solution
We fixed the fundamental reasons why people weren't buying from BatteryTech NZ:
Data overhaul
We completely overhauled product information so Google could actually understand what BatteryTech sells. Now, when people search for specific batteries, the company shows up.
AI visibility
We optimised presence so that when people ask ChatGPT or AI tools about battery recommendations in NZ, BatteryTech comes up as a trusted answer.
Google shopping
We set up free listings and optimised paid campaigns so products appear with images and prices right at the top of search results.
Trust signals
We leveraged excellent Google reviews and added strategic urgency elements (like countdown timers for the 25% deal) to encourage customers to complete their purchases rather than abandoning carts.
Checkout repair
We identified and fixed friction points in the checkout process that were causing customers to give up before paying.
Tracking that works
We installed proper analytics so the company finally knows exactly where money is coming from—both online and offline.
Operational Improvements
Time Frame: Under 3 months (October-November 2025). Following initial engagement in October 2024, focused intervention in Q4 2025 delivered breakthrough results.
Revenue grew over 8 times compared to the starting point
Order volume jumped to 23 orders (up from 4)
Growth rate: 764% increase in sales
Return on Investment: 326%
5,700+
Active users
396
Added to cart
Revenue Generation
How Revenue is Generated
Source | Revenue | What This Means |
|---|---|---|
Manual/Direct | 80% | People are remembering the brand and coming back directly, often after seeing ads |
Google Ads | 15% | Paid traffic is converting efficiently |
Free Listings | 5% | Free Google Shopping clicks are generating bonus sales |
Google Ads Performance
614
Paid clicks
13
Online conversions
169%
Return on ad spend
These results reflect tracked online purchases only. Additional in-store sales were confirmed from customers who discovered BatteryTech through Google Ads and later completed purchases offline, indicating strong digital-to-physical conversion impact.
Investment & Returns
Client Investment: NZD 2,000 (October & November 2024)
Net Additional Revenue: NZD 6,529 (above NZD 855 baseline)
ROI Calculation: For every $1 invested, BatteryTech received $3.26 back
This demonstrates that strategic e-commerce optimisation delivers measurable, immediate returns without requiring massive advertising budgets.
Key Takeaway
By fixing product data, improving visibility across Google and Shopping, and removing friction from the checkout, BatteryTech NZ shifted customer behaviour at every stage of the funnel. The result was not just more traffic, but higher-quality visitors who were ready to buy, return, and convert both online and in-store.
This case proves that revenue growth doesn't come from more ads alone. It comes from a system where data, visibility, trust, and tracking work together.
Our online store was basically dead — four orders a month. These guys fixed our product data, got us on Google Shopping, and now sales have gone up over 700%. For every dollar we put in, we get more than three back. Simple as that.
Salavat
Owner, BatteryTech NZ
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